Privacy Policy

Introduction

Potter's Home Improvements ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect the following types of information:

• Personal information (name, email, phone number) when you contact us
• Technical data (IP address, browser type) for website analytics
• Usage data to improve our website and services

How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes
• Deliver our plumbing and heating services
• Send appointment reminders and service updates
• Improve our website and customer experience
• Comply with legal obligations

Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

Third-Party Services

With your consent, our website loads third-party services that may set their own cookies and have their own privacy policies:

• Google Analytics (via Google Tag Manager) — website analytics
• Google Maps — the embedded location map
• Elfsight & Checkatrade — the review widgets on our Reviews page

Your Rights

Under UK data protection law, you have rights including:

• The right to access your personal data
• The right to correction of inaccurate data
• The right to erasure of your data
• The right to restrict processing
• The right to data portability

Cookies

Cookies are small files stored on your device. We group them into the categories below and, in line with UK PECR and UK GDPR, we only set non-essential cookies after you opt in:

• Strictly necessary — required for the site to work (including remembering your cookie choices). Always on.
• Analytics — Google Analytics via Google Tag Manager, to understand and improve how the site is used.
• Marketing & embedded content — the Google Maps location pin and the Elfsight/Checkatrade review widgets.

Managing Your Cookie Choices

When you first visit, our cookie banner lets you accept all, reject all, or choose by category. You can change or withdraw your consent at any time using the "Cookie settings" link in the website footer.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.